GSDA Product Management

Local. Affordable. Expert.

Because great product management drives business success. 

Who we are:

We're Ashley Bass and Tasneem Gould - software product leaders with deep experience building solid product visions, strategies and roadmaps in all phases of the lifecycle.  We have built product teams, evolved best practice, improved agile delivery,  and launched customer focused, value driven products and solutions for a variety of businesses. 

We're experts in Product Management and Customer Experience Design who help teams learn the best practices and frameworks they need to use to build innovative, beautiful software, and deliver real customer value.

What we do:


Classroom based training:

We can upskill your software delivery teams to instill a customer-focused, product-led mindset, enhance capabilities with training and workshops to build up your processes, best practices and frameworks. See our public courses here.


Bespoke training:

We specialise in customized focused or multi-week programs to address your specific needs, and deliver the results that you need for your organization.

Workshop based coaching:

We combine training with practical exercises and operationalization workshops so that your teams learn key concepts and frameworks by working hands-on alongside us while we tackle product issues together.

We can offer subsidised training and workshops through the Regional Business Provider Network.


When you need action now and don't have the resources ready, we can come in and do it for you. We'll help you with refreshing product strategy and building roadmaps to design and customer experience discovery, to managing delivery and launch of a product or release, We can work as part of your team to deliver results together either short-term or long-term based on your needs.

What our clients are saying:


Pegasus Health:

"We were delighted with the flexibility of the program, and the ability to tailor training to our specific needs versus a generic certification."

- Rachael Page, Portfolio Manager



" Thank you for all your work with us. We really appreciate the energy and clarity you bought to two tired heads over the past two months." 

- Mark Bragg, Co-founder

Dynamic Controls:

We wanted to give our newly created product owners the skills and mindsets that would help them be more customer and market led, improve our development processes, and deliver innovative and valuable solutions, and Ashley and Tas's training and coaching has been instrumental in this. - Eric Stierna, Head of Design and Engineering


We'd love to hear from you


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