"Because great product management drives business success".
We're Ashley Bass and Tasneem Gould - software product leaders with deep experience building solid product visions, strategies and roadmaps in all phases of the lifecycle. We have built product teams, evolved best practice, improved agile delivery, and launched customer focused, value driven products and solutions for a variety of businesses.
We're experts in Product Management and Customer Experience Design who help teams learn the best practices and frameworks they need to use to build innovative, beautiful software and deliver real customer value.
Who we are
What we do
Classroom based training
We can upskill your software delivery teams to instill a customer-focused, product-led mindset, enhance capabilities with training and workshops to build up your processes, best practices and frameworks. See our public courses here.
Bespoke Training
We specialise in customised workshops and multi-week programs to ups kill your product teams and deliver the results that you need for your organization.
Workshop based coaching
We combine training with practical exercises and operationalisation workshops so that your teams learn key concepts and frameworks by working hands-on alongside us while we tackle product issues together.
We can offer subsidised training and workshops through the Regional Business Provider Network.
Consulting
When you need action now and don't have the resources ready, we can come in and do it for you. We'll help you with refreshing product strategy and building roadmaps to design and customer experience discovery, to managing delivery and launch of a product or release, We can work as part of your team to deliver results together either short-term or long-term based on your needs.
What our clients are saying:
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Pegasus Health:
"We were delighted with the flexibility of the program, and the ability to tailor training to our specific needs versus a generic certification."
- Rachael Page, Portfolio Manager
Dynamic Controls:
We wanted to give our newly created product owners the skills and mindsets that would help them be more customer and market led, improve our development processes, and deliver innovative and valuable solutions, and Ashley and Tas's training and coaching has been instrumental in this.
- Eric Stierna, Head of Design and Engineering
Actuality:
"Thank you for all your work with us. We really appreciate the energy and clarity you bought to two tired heads over the past two months."
- Mark Bragg, Co-founder
Free TechWeek '21 sessions
New!Product Management Bootcamp at UC Business School
